VISUAL COMMUNICATION

Visual communication graphically represents information to efficiently and effectively create meaning.

When necessary, limited text is included to explicate the meaning.

The future of content marketing

Brands and audiences don't communicate like they used to

Both are overloaded with information and weighed down with extraneous messaging. We no longer have the time — or motivation — to read at length. Audiences require attention-grabbing visual content that quickly guides them to action, whether that be learning about your brand and service, or making a purchase.

Source:
www.nngroup.com/articles/how-little-do-users-read
eyepage-eye
Audiences will only read 20% of a web page with 600+ words

To survive — and more importantly,
to thrive — brands must adapt.

WHY YOUR BRAND NEEDS VISUAL COMMUNICATION


Visual communication is the future of content marketing

Visual communication complements the modern audience’s growing urge to get key information as efficiently as possible, then move on. Through static designs, motion graphics, interactive content, visual reports, and more, visual communication can now speak with more impact than the written word.

GIVE YOUR AUDIENCE A BREAK


Visuals communicate information faster than words — by one estimate, 60,000x faster

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

Source:
Michael Gazzaniga (1992) and Allen Newell (1990), as cited by SAGE Handbook of Political Communication, 2012, via Amazon.

INCREASE RETENTION


Compared to text alone, text paired with images improves comprehension by up to 89%
Source:
Dr. Richard E. Mayer, Professor of Psychology. E-Learning and the Science of Instruction. via Google Books. http://bit.ly/RichardMayer

GIVE YOUR AUDIENCE WHAT THEY WANT


91% of buyers prefer visual content over traditional formats
small-eye
By expertly crafting visual content with empirically-derived best practices, brands can use visual communication to re-engage with their audiences.

It's a natural and intuitive language that connects with us faster than any other medium.

VISUAL COMMUNICATION DRIVES GROWTH


More than just communicating information more efficiently and effectively, visual communication is proven to increase conversions, grow revenue, and accelerate growth.
video-space

MOTION GRAPHICS


Increase conversions by an average of 80%

MOTION GRAPHICS


Help businesses grow their revenue 49% faster

VISUAL INTERACTIVE CONTENT


Boasts a 70% conversion rate

WEBSITES WITH INFOGRAPHICS


Perform better than those without

30X

more
engagement

40X

more
shares


84%

more
views

94%

more
clicks

567%

more inbound
links

QUALITY MATTERS


Crafting compelling visual content isn’t easy

To achieve results like those above requires not only a solid strategy, but also a team of professionals extensively trained to craft successful visual content that executes on that strategy.

STAND OUT IN A CROWD


Custom designs are 7x more likely to convert than those using stock images

SPEAK VISUALLY


Visual IQ is among the fastest rising IQs today

Improper or low-quality visual communication will damage your brand.

Consumers have a discerning eye. Just like you, they’re overwhelmed with content every day — so it takes quality to earn their attention.

CHOOSING THE RIGHT VISUAL COMMUNICATION PARTNER


Finding the right partner for your visual content marketing strategy is just as important as the execution of your content

Visual communication agencies will have expertise across all primary visual content media (graphic design, interactive, video). Regardless of your needs or budget, all visual communication agencies should have the following:

Not just great designers, but a team of visual communication experts

Entire team is in-house, under one roof

All work is original, never stock

Diverse, up-to-date portfolio

Client case studies and testimonials

History of driving success across a myriad of industries

Solid and transparent process